I am now listed as an "Avis First" on the website. I could see no explanation of what that means. I don't expect that I will be treated any differently, but hopefully the new program will better recognize loyalty, more in line with some competitors. I believe they have Taurus hard-coded in my file somewhere. In 2017, I expect the CLE station will be stocking 10 year old Tauruses for my exclusive use and irritation.