You have an excellent point, there rkkwan. I would like to see CO carry more regional beers in their galleys. It would be a really nice gesture to have a new selection to choose from. For instance, ok, I would imagine that 30% of all passangers that go through IAH a year are from Houston, or within a short distance. That means that they have been exposed to a regional beer such as Shiner Bock. Thus, if they are a true drinker , they would like Shiner Bock, and would order it.

Just like US sold Yingling (sp) beer on flights in/out of PHL...quite a long time ago. And WN...gold help 'em....is the only airline that stocks Dr. Pepper regularly...this might entice customers to buy a ticket from that airline...all other things equal. I think that if CO carried beer from, say....CLE-area, "Mr. Average Flyer" might consider buying a ticket from them rather than the competition.

I'd like to see more thought into this, but I think it's a smart...and tasty business decision. ^