I suppose it is kinda like the "Geeee I dunno" deal. I was taking a flight over Thanksgiving from ORD and waited in a line for 30 mins and went nowhere. My wife getting pi***d said, what is that short line for? I responded with, that is for First class or elite flyers. She said, well, you fly a lot. I said, well, I'm not elite anymore.
We stood in the first class line and was never questioned.
Check in reduced from 2hrs to 5 mins.