Originally Posted by
ClueByFour
Differentiation is the key. You either do that, or try to out-Southwest Southwest. Being no things to all people (which is basically what US is--inferior to Southwest or B6 in coach, inferior to everyone else upfront, and often inferior in price) won't last forever. In fact, it won't last all that long beyond Tempe's ability to shrink the airline.
I agree 100%. ^ ^
With the additional note that it would be difficult to out-Southwest Southwest...
I've bought precious few F fares in the last year, but I can tell you if I see ads up front, it'll be the last F fare I pay for - I have a choice when I travel, and when I pay a significant premium for a flight, I expect a "premium" experience - not an ad for Sony headphones splayed all over my traytable.
