Originally Posted by
Sebring
AC intends to be a two-class airline, not a three or four class airline. That's a reflection of what the North American premium customer is willing to pay. Many Canadian and US corporations do not authorize First Class travel, so business class is as high as they will go. AC used to have F, but too few people paid F fares. Mostly, the F cabin ended up with upgraded passengers and freeloading employees and retirees.
To really compete with the very best, AC would have to have an F cabin.
So instead, it will position itself to be like a good four-star hotel, perhaps at the top of the four star range when it has thorough modernized the widebody fleet. But it will not try to be a five-star product because it won't recoup the cost.
good enought....that might explain well about North American culture: democratized social class, so everyone is equal (or equally poor), while most countries in Asia, social classes are strictly and respectfully categorized: rich and elite should fly the first class airline seats and stay in the first class hotels. The poorer class usually have no complaints.
This is somewhat also true in Europe as well, while the society recognizes, willingly or unwillingly, that some people are rich and they should pay more to get their class of services.
Not to mention all countries in the Middle East.
My impression is that Air NZ also does not have F-cabin. So at most Air Canada appears to be positioning itself like Air NZ.