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Thread: Are frequent flyer programs trying to increase the CASH value of their miles?
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Old Feb 24, 2007 | 3:38 pm
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Originally Posted by DH
I believe it was Chase who forced CO and UA to devalue the SPG to CO/UA conversion rate.
My understanding as well. Supposedly Chase, who issues the UA- and CO-branded mileage credit cards, argued that it would be harder to market them at 1 mile/$ with a large annual fee if Starwood was giving 1.25 miles/$ with a $30 annual fee.
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