Oh, I don't think it's so bad. I wasn't a big fan of the oh-so-80's serif-font job they were using up until now.
I'm more worried about the switch in branding to "NWA". It worked for KFC, but you know all the rumors that got started about them not being able to call them chickens anymore...
What rumors will the name change spur for NWA?
-alan in seattle