It would be excellent if CO does partner up with Ethiad. At Thanksgiving I flew JFK-AMS-DXB on KLM which was great (even in economy). Currently you get base miles on Ek but no EQM unless it is a code share flight.
Direct flights to DXB and EQM for doing it = lots more weekend trips to the UAE.
Going to Dubai for weekend trips is so popular in the UK (where I am from orginally) seems this market is underserved from EWR for skyteam. IMHO. :-)