Schlitz was once a fine beer....outselling even Budweiser. Never one of my personal faves, but still fairly decent. A little less sweet than most of the big national beers.

Unfortunately around the early 1970s, some corporate suits thought they could cut costs with a new "streamlined" brewing process. The rest, as they say, is history....or more correctly, "infamy"!

Then in the late '70s, they came up with the "Drink Schlitz or I'll kill you" ad campaign.

They never recovered.

Lowenbrau comes to mind as another beer of that era that got "hijacked" by the corporate bean counters. Someone decided that it would be okay to produce what had been a noble and truly outstanding German beer at Miller facilities in Texas and elsewhere "for the American pallate".

They also never recovered.