Originally Posted by
AA25
If that was true then the market for "tailored shirts" among mid to high salaried Indians in Metro cities will be as large as tailored trouser market. If you look around the group that I am talking about, over 70% of them today wear branded shirts. However less than 50% buy branded trousers. The main reasons are quality and finish and other reason...in most cases one can easily find a shirts that fits him well, but the same is not true for Trousers.
And as you rightly said tailors in India can only make "decent shirts". They can't give the quality, feel and finish equivalent to branded shirts....atleast not yet.
That's because brands are western brands. Tailor made is ordinary in India as that's what the ordinary pople wore. Branded clothes is a status symbol in India much like tailored clothes in the west. Fitting is more crucial for trousers than for shirts.