Originally Posted by
AA25
Originally Posted by Yaatri
A reputable tailor would have access to the material that goes into cuff or coolars of shirts. If it weren't available, cufs and collars of branded shirts would lose their shape too............
That siad, I have used two tailors in Connaught Place, Delhi in the last few years, who have done a decent job and always deliver on time. Both the tailors are on the left of Regal Bldg.
If that was true then the market for "tailored shirts" among mid to high salaried Indians in Metro cities will be as large as tailored trouser market. If you look around the group that I am talking about, over 70% of them today wear branded shirts. However less than 50% buy branded trousers. The main reasons are quality and finish and other reason...in most cases one can easily find a shirts that fits him well, but the same is not true for Trousers.
And as you rightly said tailors in India can only make "decent shirts". They can't give the quality, feel and finish equivalent to branded shirts....atleast not yet.
The market for "tailored shirts" among mid- to high-salaried Indians is what it is today not mostly because of the quality of what the tailors produce but because preferences of that segment of the market has changed in favor of getting a "western" shopping experience when it comes to shirts and because of the increased demand for brands and non-"dress" shirts. That change (actually not a change, but a realization of pre-existing demand) has been in the works for decades now; what has changed is the availability (i.e., supply) of prefab clothes.