We’re glad you found the work we did on Flyertalk.com interesting. The findings were presented at a conference on market research for the leisure industry in Rome last year.

The reason we chose Flyertal.com is because it is such a popular site among frequent travelers, and because we know of the Starwood Lurker and his work on the site.

Specifically the intent was to show how powerful techniques in data and text mining can be used to solve business problems and increase customer satisfaction by improving products and services.