I've got 101 Dalmation stickers on all the hard surfaces of both my checked bag & rollaboard (don't ask why 101 Dalmations-it was the best I could find when I did this the first time). Not that it made much difference when I landed in SFO last year & had not 1, but TWO different people try to claim my bag off the belt before it got to me. The first girl who tried to claim it told her BF that she knew it (my bag) was hers because 'it's red & has a lock on it'-I guess she must have thought the airplane elves stuck all the stickers on it while it was in flight