My company policy on air travel is cheapest econ ticket
If they all combine to form Star Alliance Mileage Plus with SWUs, CR-1s, bonus promotions, elite bonus of 100% for *Gs, all fare accumulates 100% EQM program, then I woudn't have any problem. Actually I would be more happy to be able to use SWU on SQ! But we all know this wouldn't happen. It would be something similar to M&M program where one gets very little for flying cheap Y. In that case, I would run to dAArk side with OW. And there would be many UA flyers who feel the same.
And asiamiles are for earning & redeeming only. CX has their seperate elite program with MPC.