Originally Posted by
IceTrojan
Southwest does this too, and they've had 25+ years of profitability... not very passenger-friendly, but it's good business from a certain standpoint.
There is a difference between BA and WN. While WN does not allow one to fly standby for free unless on a fully flexible ticket, one can apply the
full value of any WN ticket, even the most hightly restricitive, towards the purchase of another WN ticket, even for a different day or different destination/origin.