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Old Jan 15, 2007 | 9:15 pm
  #15  
alect
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Join Date: Apr 2003
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I don't think this is likely. FFPs are strategic marketing tools used by airlines to manage demand in their markets. Each market has its own constraints, competitive forces and demographics. Unifying all *A airlines into one program reduces each's (sic) ability to use their FFP as a marketing tool in their primary market - eg US market FFPs are substantially different to other markets due ot more competition.
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