Originally Posted by
zvezda
The alliances wish to avoid internal competition amongst the alliance members. Less competition results in higher profits.
But any business has multiple products for different buyers. An automaker maker doesn't make just one car model. A television manufacturer doesn't make just one T.V. model. Likewise even if it's an airline alliance, you need multiple products that are targeted to different consumers. If you tried to make a one-size-fits-all FFP, you'd have a mass exodus from *A to the other alliances.