I can't imagine anything 'flexible' for Club Europe would be cheap enough to justify it. These offers solely suit those in the world whom actually book flexible tix anyways - not discretionary. Wish they'd just, once in a while - offer say a measly thousand miles for any class of ticket - to an underperforming destination. You could take the marketing money from the 40ft Billboards round the country, with '£49' in giant letters - and 'one way from' in miniscule above.