Diamond Elite is their top tier.
As I said over in the Hilton thread, I am done with them.
The proverbial nail was my last stay; that was validated with the new up and coming selling of "upgraded rooms"
To be fair, I looked at their prices versus equivalent Hampton Inns and thus far they are always 30% cheaper.
I also believe it will put some of the fun back into travel. The cookie cutter HI and HGI's have gotten a bit old. Hilton and ES charging for DSL has me a bit stymied too.
I believe that the Best Western quirkiness may prove to be fun.