I read the complaints but don't take them too much to heart unless it is something that the hotel can't fix, like location.

I've seen some horrible posts and wonder if the hotel next door is deliberately posting lies to benefit their hotels...and I've seen posts so glowing that I think sometimes the hotel manager or owner is posting them from their home computers to drum up business.

But it is very informative to get a mini preview of the property from those who have stayed there before.