Here's some of what I'd like to see/expect to see in 2007:
1. More perks for very frequent flyers - maybe a way to earn free change fees, bonus TrueBlue points, free drinks/movies, etc.
2. More ways to earn TrueBlue points - it's time for least hotel and car rental partners.
3. I really don't want to see higher-priced "premium" seats, but I do expect that more seats will be blocked off so people paying $399 don't get middle seats.
4. Some small-scale alliance with a carrier like Cape Air.
5. A return to Marketing more like the early days of JetBlue. "Sincerely JetBlue" is nice, but I'd like to see something more bold and daring.
My votes for new cities (from JFK) are STL, MCI, MSP, CLE, DFW. I'd also like to see a non-stop OAK-LAS, but doubt that will happen.
Bill