Well, I'd probably go back if they dropped their prices accordingly. If I'm either getting a discount (via iDine prime) or buying a product bundle that includes both pizza and FF miles, and the restaurant changes that equation (usually with no notice whatsoever to me), then I'm probably not going back unless they lower their prices.

Of course, they don't lower their prices, and I generally don't go back.

I agree with you guys: it's a peeve.

Imagine if your local grocery store sold bananas for 45 cents. You always had to pay 50 cents when you took possession of the banana, but the store gave you 5 cents back a week later. If other stores simply sell bananas for 50 cents, you patronize the place with the 45-cent bananas.

Now, out of the blue, with no courtesy notice to you, your nickel stops showing up. They just decided to keep it.

You'd go elsewhere for sure. Even if the playing field is now 50 cents per banana everywhere, you'd go somewhere that was always charging 50 cents - and you'd avoid the former 45-cent place.

With iDine it's even easier, because iDine restaurants generally aren't very good. So "boycotting" them is not too difficult. I still play the game because there are a couple of our common lunch spots on the list - delis that are neither good nor bad - just there... I no longer seek out iDine restaurants - they just in general aren't worth it.