Well, somebody has to be losing money. Goldpoints, or Radissons, or ValuMag. On a promotion like that, when the value being offered exceeds the cost, somebody is footing the bill.

It only works if a loss leader actually leads to additional, more profitable sales. The experience of companies like ClickRewards show that's not the case.

So while occasional promos might exist, I doubt merchants would be lining up for the opportunity to lose money.