Originally Posted by
gaucho99
My point is, the media can be a little deceptive at times. I don't blame DL for making it seem like the merger was defeated. They just reported their reorganization plan, its the media that is giving the impression that this has more impact on the proposed merger than it really does.
Oh I see your point now. Sorry I was so dense. Your point must be something along these lines.....
US Airways hired New York communications firm Joele Frank, Wilkinson Brimmer Katcher. Delta is using Kekst and Co., a large New York financial PR firm with longstanding ties to the airline.
In a surprise announcement Nov. 15, US Airways publicly offered Delta's bankruptcy creditors $8 billion in stock and cash for Delta, which is in Chapter 11. Delta's management has rebuffed the offer.
The unveiling was well-orchestrated. That morning, US Airways' PR team, along with a team from Joele Frank, placed predawn phone calls to dozens of reporters and Wall Street analysts to alert them to an 8:15 a.m. conference call with CEO Doug Parker.
A new electronic newsletter, For the Record, now spins every small development in the pending deal in the most favorable light to US Airways.
"They do aggressive financial PR, and they are very good at it," US Airways Senior Vice President Elise Eberwein said of the Joele Frank firm. Frank could not be reached.
Source: USAToday
But then every good ponzi scheme needs a good shill.