Originally Posted by yosithezet

The announcement on the Israeli Amex website leads to a scan of an article in the local press in Hebrew. It says that Bank Hapoalim will be offering it to the 1400 Platinum customers they have that have over USD 2M in assets. [At least that keeps me from having to decide ] They expect about 700 of them to opt for the card. They expect that the holders of the cards will run about half a million ILS through the card per year or ILS 350M/year as a group. The 24 hours concierge service is expected to cost Isracard/Amex ILS 4M/year. Currently 2100 people carry the Platinum Amex which before this was the most exclusive Israeli CC. They are also hoping that other banks will offer the card to their customers.