All this talk about Economy Plus and Blue Plus really worries me. One of my favorite reasons to fly JetBlue is the level of equality among flyers - everyone has paid for or chosen to fly in coach. The product is significantly better than almost every other domestic coach product and the lack of different tiers makes everyone feel like they are on the same level as each other. Moreover, previously there was even equality depending where you sat on the plane: some chose less seat pitch for easier access on and off the plane while others chose more seat pitch in exchange for a longer deplaning.

My fear is that if JetBlue begins to charge a premium for these 36" pitch seats , they will simply be following every other airlines business model, turning from an airlines that views all of their passengers as equal (perhaps TrueBlue is the only small exception) to one where there are now tiers creating the expectation for those in the front to get better service and treatment to those in the rear. I've never minded paying an extra $25 to $50 for the experience of JetBlue but if suddenly I'm forced to pay extra to sit in the front vs the rear, I might just begin to fly with the lowest airline again.