Originally Posted by
Rojo
The answer to your question is quite easy, it all depends on how mature the credit card market is, how much growth does Citi want in the Credit Card business of each country and the Product Manager's view of its product and competition.
Yes, but this is a surprising justification, because I read that UK consumers are among the most eager users of credit cards, and CCs are very widespread in the UK compared to other European countries:
"According to the payment clearing service Apacs, there are now more credit cards than people in the UK, with an average of 4.1 cards per adult, while two thirds of European Union credit card debt is British."
from
this article
Aren't we back to wondering why Citi is not competing effectively with the more generous offers (even within the UK) such as the BMI card? That might suggest that people don't know they could redeem AA miles for anything other than AA flights. So OneWorld's lack of marketing is also a factor too...