I had received an email from AGR about this.

I don't know much about it, but from what I understand - the business receives AGR points (IIRC 40%), in addition to the pax (100%), that can be used to cut down the future cost of travel.

But when I attempted to sign up our business for the program, I could not. I received the following error message (or something like it):

My company has only 3 employees!