The Bvlgari has a great spa (maybe the best in europe). Also the hotel service can be very good if they decide you deserve it (they are very snobbish though, you have to be good enough to stay there is their attitude -- hence the many reports on the web of poor service). Price is double the FS, but worth it. I'm never staying at the FS Milan again. The Bvlgari has blown both the FS and PH out of the water (at least at the high end).