While is is tempting to me to let this thread lay there...
JeffLewis2 had some comments/questions and I feel I should try
and respond.

1) "Why now, why immediately?"
I can't share the numbers with you, but they were of the jaw-dropping
variety. Keep in mind also that this is a revenue dilution issue and
not a revenue displacement issue. I am somewhat chagrined to say
that the word "revelation" is pretty accurate. It would never
be WorldPerks' first choice to do something like this with so little
notice.

2)"...a few seats be allocated for upgrade..."
Maybe sometime down the road. Adding additional inventory
buckets is a huge project - 6-12 months worth of work for
programmer types. I agree that it would be helpful if we could
manage the upgrade awards this way.

3) "...current competitive analysis of its WBC product..."
We have fallen behind the competition and we need to make improvements.
I believe many will be forthcoming in the next year.

4) "...upgrade miles just devalued..."
I can understand that you would feel this way. I don't necessarily
agree, though.

We do feel that the current upgrade mileage pricing is competitive
with other carriers.

You have a very good point, JeffLewis2, when you say "...it's the
customer who ultimately dictates revenue." The most impactful
statement on this issue may be the one made with the wallet as
opposed to the call made to Rick Dow. In the meantime, if there
is any "middle ground", WorldPerks will try to find it.