Another good place to use reward travel: out of the way places that don't have much competition on the routes. Travelling to Arctic Canada can be prohibitive. E.g. it costs $1000 US ($2400 full economy fare) for the cheapest airfare from Calgary to Iqaluit on Baffin Island. At discount fares you would only earn 2400 miles round trip so it is a far better use of resources to get a free ticket by using an award.