The only bummer is that a lot of these lame half-baked home-grown psuedoloyalty programs usually have at least one loophole or decent redemption.

I remember the first iteration of the Hertz awards program where all of the rewards sucked except for one: you could redeem something like 150 points for a tennis racket that was easily eBay-able for about $50. For about a year or so, I was wheeling and dealing these cheap tennis rackets out of my house.

(Hertz has since scrapped the cheesy merchandise awards and now has a decent, simple program that yields free rental days.)

Sadly, the Time Warner program does not appear to have any such gimmick. It's just pure lameness from top to bottom. Why did they invest a dime on this? How can this possibly have a positive ROI for them? It's not a loyalty program - it's a bad garage sale. Is anybody going to buy the junk they have to offer?