yep, the $27 ticket is taking advantage of the airline, though that one gets close to my own moral border as the airlines have purposely planted 'crazy' fares but that one would come under moral scrutiny as well. I don't think recycling gift certificates ad infinitum gets anywhere near the same level of being plausible as intended.
I chose not to join 'the list' because I think it goes to far, it's plain greed and it would never pass the 'do unto others' test, even if it is a business entity on the other side. We all have our limits, and I think that is what the intent of this discussion was, so I am explaining mine, you all will chose your own. I hope at least people will chose with more in mind than the scam of the moment, even if they have decided it is moral for them... Program degredation is, in my opinion, a likely consequence of what I see as, in addition to being immoral, very shortsighted thinking.
But then, shortsighted is very American (yes, I am an American, so I get to say that)