Is it the same product? I've never tasted it, so that is a real question, and not rhetorical. But in the past I have run into Neuhaus made for the US market (sold by Macy's for circa $40/lb) that was quite different from the Neuhaus sold in Europe. Not worse, but definitely different (and I preferred the European version). But Trader Joe has so many different chocolates now (ranging from poor to fabulous), that I'm not sure Neuhaus is good enough any more ... it certainly is no longer the world's best chocolate, and a lot of the smaller specialty chocolate makers have it outflanked (particular with the 'single origin' offerings which sometimes are outstanding).