We have just concluded a six-month deal importing a particular chocolate from Belgium. The wholesale cost to us was $16 for 7 oz. tin.
Costco is currently selling the same product under the Kirkland brand 14 oz $14. Do the math. It IS the same product.
If you can live with the Kirkland label and tacky box, shop Costco. We're screwed, but there is no reason you should be too.