Thanks. Someone said yesterday that EF ONE fare display wasn't working so I didn't bother to look. My recollection was that the previous AONE4 price was about USD5000, so while the new price is a 14% increase, it's still an interesting price point.
Unfortunately MRU has a bunch of baggage that increases the effective cost/bother. Some is BA-induced and some a result of its end-of-the-world location and general lack of air commerce.