I do think they should be renamed so as to avoid confusion, and for some of you to avoid being labled, shameless hussies.

At SQ they use the term 'Premium Services' and you get your very own named contact. For example, I was under the misguided impression that when you asked for a pack of playing cards there was only 1 design. It turns out there were four, including the new A380. So I immediately got on the phone and had the missing three packs fed exed to me.