FF program in Vueling. An exceptional case in LCC world?
I have just read that Vueling is starting a FF program called "punto". The conditions are available in its web page.
I have always wondered why the LCC do not offer these kind of programs more often. Of course, Vueling is not the first company in doing this, but as far as I know, not too many of them have a FF program. Among them, I can remember know Air Berlin o Virgin Blue in Australia. I don't want to include here airlines subsidiary of major airlines (like Clickair in relation to Iberia, or Jetstar with Qantas), where it is possible accumulate points in the program of the parent airline.
I consider that this is a very good idea in order to strengthen client loyalty. Why other big LCC like easyjet or ryanair don't have one?