Wow! I can actually answer a LH question now, instead of soliciting info from everyone else!

I flew LH for the first time ever this past week, (C class within Europe and transatlantic F on my return FRA-ORD).

First of all, we were handed a kit as well as a pair of blue slippers with the LH logo on them, adjustable Velcro closings on them. The kit is actually a bicycle bag, as the little note indicated inside and gave instructions for how to attach it to your bicycle...Inside the cute little bicycle bag were:

Eyeshades, toothbrush, alcohol-free mouthwash, a very cool collapsable hairbrush, ear plugs, hand lotion, and lip balm. The 'reusable' stuff was in a translucent blue color with a LH logo on it.

I considered the contents to be very comprable to the UA bag (which I know better from experience), but the bicycle bag was very cool (even though I don't have a bicycle).