Columbia Crest is generally USD 7 something (rarely over 8), fwiw, and it is pretty good value. Even better value is the Trader Joe Terra Australis Reserve Shiraz (circa USD 7, and much better than the non-Reserve shiraz, which costs USD 5). In terms of absolute value (price/performance), I've found TJ private label is always the best, their buyers seem to have a sharp eye and lots of bargaining power. Same for the "two buck chuck" Charles Shaw label sold by TJ. The other wines at TJ are sometimes good value, sometimes not (only their private label is always cheap).