FlyerTalk Forums - View Single Post - Air Canada as a brand.
Thread: Air Canada as a brand.
View Single Post
Old Nov 8, 2006 | 10:34 am
  #30  
airbus320
FlyerTalk Evangelist
 
Join Date: Mar 2000
Location: Southern Alberta
Posts: 20,549
A brand is a collection of perceptions in the mind of the consumer.

Source: www.buildingbrands.com

Since many Canadian love to hate AC, the airline has an interesting brand...
airbus320 is offline  
Reply