Originally Posted by Raffles
It would be nice to think that you don't actually need an MBA to work out that this would be the obvious outcome of such a strategy. However, in practice ...
Absolutely Raffles! You don't. It is just an illustration of how too much emphasis on the short term numbers can cloud the long term strategy. At the end of the day BA never really knew what it wanted out of BA Connect. If it had then things might have been different...