Thr problem was that rather than trying to drum up new business to make it profitable (maybe this would have been possible, maybe not), they tried to cut costs.

It started when they replaced the 737's with the barbie jets. Even though they had a business class cabin, it was very cramped. As someone else pointed out, why fly MAN-FRA in a cramped J cabin when you can fly LH for a similar price on an A321/B737?

So, they cut costs further by removing the J class. This further reduced revenue by forcing the high-yield passengers to use LH/KL etc.

So, jump to last year, and introduce pay-for food and drink. Now your leisure passengers jump ship.

So, you've now got lots a planes flying with very low loads. WW says that BAConnect is losing money. Of course it is, partly because of the changes he implemented.

Cheers,
Rick