Agreed: if the economics dont stack up - despite some obviously very loyal staff, and flyers, as evidenced here, BA management has a fiduciary duty to its shareholders to seek to minimise its losses/maximise shareholder value.

In the long term, the harsh outcome maybe that for BA Connect's staff, flybe might be a better option than the BA yearly changes to its regional product and all the uncertainty that goes with it for them. Good luck to Flybe, let's hope they can bring some stability to a network that has seen constant change for the last 15 years (anyone remember the BA birmingham planes? the BAC1-11s going 732, to 319, to 735s, to AVro/ERJ)

One final point, if BA Connect was not economic, is it fair to allow it to continue to be subsidised by other pats of the network? Bottom line is, why should anyway pay etxra, eg on MAN-JFK to subsidise eg a MAN-SOU passenger.