http://www.suntimes.com/business/laz...-lew02.article

If creative advertising -- sad to say -- isn't compelling enough to make consumers want to pay attention, then maybe the solution is to tangibly reward the public for taking a look.
That's the daring premise behind a new Web site concept called E-Miles that intends to reward customers for watching and responding to ads with airline miles from one of four legacy carriers that have initially signed on with the endeavor -- Continental Airlines, Delta Air Lines, U.S. Airways and Northwest Airlines.