Their ads are all over Montreal metro (subway) stations. They have ads plastered all over the floor at one station - each listing a different destination and the tagline "ALL THE SEATS". Somewhat ambituous, considering a lot of the banks already have that option with their credit card programs (of booking any available seat on virtually any airline).

This ad campaign just reminds me of how aeroplan is just playing catch up to recent RBC Avion ad... nothing new here.