It was just a little tidbit in the weekly intracompany newsletter, but it said that there are over 30 million DM members. No breakdown by status, or how many of those are active.

Presumably, with the BoA card being hawked on the airplane and the Juniper card in the terminals, there are a lot of new members that won't end up being very active.

Finally, this isn't really the thread for it but there was also a short "article" on the CP Desk.

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Chairman's Preferred Desk - Where Everybody Knows Your Name

Imagine if you will, a phone number that puts you in touch with someone who knows almost everything about you. The person on the other line knows your name and address. They even know if you prefer a window or aisle seat on an airplane. Essentially, you’ve just tapped in to “Cheers,” where everyone knows your name. You must be a celebrity, a politician, or a major V.I.P.

In a way, you are. You are a US Airways Chairman’s Preferred Member, and you’ve just called the US Airways Chairman’s Preferred desk in Winston-Salem, North Carolina.

When Chairman’s Preferred Members calls the special toll-free number and enters their Dividend Miles number, they are instantly recognized and connected to one of 110 personal liaisons. All of the traveler’s information is available immediately, including future travel plans and seating preference.

Personal liaisons are hired directly from the reservations staff and, once the individuals have completed Preferred training, they may place a bid to work in the Chairman’s Preferred department. Additional training is provided to give the liaisons the tools they need to provide Chairman’s Members with full service on every call.

AboutUS sat down with Kathy Saunders, Preferred sales manager (she also oversees the general Preferred desk, which handles calls from Silver, Gold and Platinum members’ calls) to talk about the importance of our Preferred members. She told us that she receives calls from Chairman’s Members who praise the liaisons for the complete service they provide.

"If we did not offer our 'top-notch' dedicated staff, they’d go away," says Kathy. "We offer personal attention, consistent service, instant recognition, and full service that our members love."

Preferred customers are extremely valuable to the airline, as this select group of travelers (about 30 percent of last year's total passenger enplanements) produces a 43 percent revenue premium for the airline. Chairman’s Preferred Members are the most frequent travelers, logging in excess of 100,000 miles per year.

Loyalty like that deserves the best in treatment, which is precisely what they receive when they’re on the phone with personal liaisons. Consider just a sampling of customers’ comments:

"I have never, in all my years, been treated with more professional, courteous and personable service like what I experience with Chairman's Preferred."

"It is nice to call Chairman's and know you will get someone who cares."

"I had a bad situation. You fixed it. Chairman's is where I find people like that, even when I am not at my best. Thank you."

The entire Winston-Salem operation, including all the Preferred desks, operate 24/7 to provide ‘round-the-clock service. And, throughout the days and nights, Kathy and her team keep tabs on what the Preferred Members are talking about, and notes what is important to them. She takes that feedback and communicates with the corresponding department (marketing, web team, procedures, and even the airports) to improve the operation further. "I love my job," says Kathy. "I work with a great team of employees and wonderful Preferred customers who truly want to make US Airways the best."
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Other tidbits with the article:

CP Desk averages 3,000 calls/day and 90,500 calls/month.

Jim