AE is running a two-colour (Tangerine and Yellow) two-page spread in today's GLOBE announcing:

"We've got every seat.

"Now every seat is an Aeroplan reward seat on all Air Canada and Air Canada Jazz flights.

"This means even more travel options in Economy Class or Executive Class for even more opportunities to go where you want, when you want."

Interesting to also note this appears to reinforce AC's dumping the branding of the back cabin as "Hospitality Class".