Originally Posted by attention deficit
If you really are a business analyst, then I assure you that you will never be hired if I run an airline.
United is competing with BA, AF, and KL (among others) across the pond. Giving passengers a product so inferior that it can not even be compared to BA's WT+ and charge business class prices is probably the worst business decision anyone can make.
You should focus on apples-to-apples comparisons ...
UA competes w/ BA on LHR routes ... Why pull off a competitve product (UA int'l 777, for example) and put in on a route with no real competition.
Prices on the nonstop to FCO can be adjusted to reflect seats, service etc.
You're telling someone who analyzes business rationale for a living that this alternative / possibility is "the worst business decision anyone can make" ... Another know-it-all armchair airline CEO on the board.
Your first line in your post above is profound ... Nice work