There are many instances where you have to spend money to make money. At times it is absolutely necessary. Right or wrong, appearances do count. Image can be everything and can make the difference between acquiring and retaining vital accounts or losing them to the competition. It is also extremely important to be aware of the differences, attitudes and nuances among various cultures. True ignorance of that knowledge can make you or break you. There are good books available on the subject.

Speaking of spending money to make money, I'll never forget years ago walking downtown Reno, Nevada in front of the many open casinos that lined Virginia Avenue. One carney-type (as in carnival) character or better yet, huckster was out on the sidewalk encouraging business for the company he represented. He kept saying, "Come on in folks, come on in" repeatedly. The part I'll always remember is when he said, "You've got to pop 'em to drop 'em and drop 'em to win."

Even that huckster knew that you had to spend money to make money!

We didn't go in. Appearances do count!

------------------
When all Frequent Flyer programs become equal, they will cease to exist! Be careful what you wish for!